Sunday June 23rd, 2024
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Bespoke Egyptian Furniture Brand ēlancē Expands to the UAE

This furniture brand found a sweet spot between personal narratives and contemporary design, focusing on personalised pieces.

Karim Abdullatif

In a world where mass-produced furniture dominates the scene, Egyptian furniture brand ēlancē offers a refreshing alternative, where design meets personal expression, with each piece of furniture telling its story.

Born out of the hustle and bustle of Cairo, ēlancē always aimed to cater to lifestyles rather than advocate for specific styles. Instead, it found a sweet spot between personal narratives and contemporary design, focusing on personalised pieces.

Homes have recently conformed to trends, and so, ēlancē invites homeowners, stylists and designers to take a step back and recall the joy of creating singular pieces, embrace their uniqueness and create spaces that resonate deeply with personalities.

At the heart of ēlancē’s design philosophy is to be, act and live holistically, with the overall goal of enriching lives. With their recent launch of pets and kids collections, ēlancē extends this commitment to every member of the family, from stylish pet beds that seamlessly blend into your decor to versatile seating options.

Integrating style with functionality, the furniture isn’t only crafted to enhance the aesthetic appeal of spaces, but to serve a practical purpose as well. With ēlancē’s emphasis on durability and quality craftsmanship, it’s no surprise that its bespoke pieces are consistently relied on by leading designers in Egypt such as Ahmed Hussein, Mai Elhossiny and Sherif Taher, to name a few.

Building on its success in Egypt, ēlancē is expanding its presence in the UAE, with a focus on Dubai. But their approach to furniture shopping will remain the same. Gone are the days of endless browsing through catalogues. Instead, the journey from inspiration to installation will be tailored to be as enjoyable as possible. Perhaps what sets ēlancē apart is its celebration of individuality; regardless of your character or space, your ideas can be brought to life with their tailor-made designs.


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