Christian Dior & Denim Tears’ Shoot Collaboration Campaign in Fayoum

After last year's joint endeavour, Christian Dior and Denim Tears have unveiled their captivating DiorTears collection through an evocative campaign video and captivating visuals.

The campaign footage and imagery were expertly captured by SNAP14’s Nadia El Dasher in the mesmerising locale of Fayoum, Egypt. Helming the creative direction and cinematography was the talented Dexter Navy, while Marq Rise skillfully curated the styling, delving into Egypt's rich archaeological legacy.

The collaboration, better known as Dior Tears, made its debut at the Grand Egyptian Museum in December 2022 and seamlessly merges the distinctive essence of Tremaine Emory's Denim Tears with the essence of Dior Menswear line and embraces the ethos of becoming your own archaeologist.