Egyptian Jeweller Azza Fahmy Opens First Boutique in Saudi Arabia

Azza Fahmy Jewellery, the esteemed Egyptian label, is set to debut its first boutique in Saudi Arabia, bringing its renowned craftsmanship to Riyadh. Partnering with Attar United, the new store will be located in the Kingdom Centre.

Spanning 80 square metres, the boutique will showcase a curated selection of jewellery pieces that seamlessly blend Egyptian artistry with rich cultural narratives, embodying the brand’s fifty-five-year legacy.

Designed with a deep appreciation for regional heritage and identity, the interiors feature contributions from regional talents like Randa Fahmy, and Bokja’s Huda Baroudi and Maria Hibri, creating a space that celebrates artistic expression.

“I am proud of our launch in Saudi Arabia, a country with a rich history and heritage connected to Egypt in many ways,” Azza Fahmy, founder and chairwoman of the family-owned jeweller tells #SceneStyled. “We look forward to connecting with our loyal customers, whom we’ve known for many years, as well as with our partners and experts in the field, Al Attar United.”

The boutique will also highlight Azza Fahmy’s latest exclusive collection, which debuted at the Doha Jewellery & Watches Exhibition.