Palestinian Brand SimiHaze Beauty Launches in the Middle East

SimiHaze, a Palestinian-owned beauty brand, has just launched in the Middle East across all Sephoras. Founded by American-Palestinian twin sisters Simi and Haze Khadra, SimiHaze boasts high-quality, vegan and cruelty-free products that highlight form and function.

From DJing to becoming style icons, the Hijazi sisters leveraged social media to build a strong online presence, attracting a loyal following that translated to their venture in beauty entrepreneurship. Now available in the UAE, Saudi Arabia, Kuwait and Bahrain, their makeup is focused on being skin-care infused, while still being fun and playful.