Precious Trust Collaborates With Record Label BLTNM on New Merch

Dubai-based fashion label, Precious Trust, has announced its latest collaboration with Ramallah-based independent record label BLTNM, founded by Palestinian artists Shabjdeed & Al Nather. The collaboration was announced via a music video featuring the song ‘Krystal’ by the duo, filmed between Ramallah and Abu Dhabi.

Dropping an exclusive merch collection that will debut at a one-day pop-up event in Dubai on August 3rd, the collection marks BLTNM's first-ever merch drop. The UAE-based independent brand is inspired by North African street culture and is known for its experimental approach to design, featuring graphics, unique cuts, and hand-dyed pieces.