Saudi Label Leem Becomes First Middle Eastern Brand on Selfridges.com

Saudi Arabian fashion label Leem has broken new ground as the first brand from the Middle East to join the product offering on Selfridges.com. Founded in 2018, Leem specialises in modern yet modest designs that cater to the contemporary working woman.

The label offers fluid silhouettes with a focus on breathable fabrics and flattering cuts that allow women freedom of movement. Known for its modest aesthetics, the brand has gained popularity both in Saudi Arabia and abroad.

By listing its collections on Selfridges.com, Leem will now have access to the global market served by the renowned UK-based department store. Selfridges stocks a wide range of international luxury and emerging fashion brands under one virtual roof. As the first Middle Eastern company to join Selfridges’ e-commerce platform, Leem is paving the way for designers not just in Saudi, but across the region.