Ministry of Culture Partners With TikTok to Promote Saudi Heritage

The Ministry of Culture has announced a new strategic partnership with TikTok to elevate Saudi Arabia’s creative industries on a global scale. The collaboration will focus on highlighting Saudi cultural talent, preserving national heritage, and expanding digital engagement with local arts across music, film, fashion, and traditional crafts.

The initiative will launch a series of campaigns and creative challenges in coordination with Saudi content creators, cultural institutions, and emerging artists. TikTok’s short-form video format will be used to amplify cultural expression and reach a global audience. The platform will also support capacity-building programmes, workshops, and awareness campaigns designed to train and empower creatives across the Kingdom.

This move builds on previous digital collaborations, including the successful 'It All Begins With Us' campaign launched in 2021. The current partnership seeks to deepen these efforts by offering Saudi creators new avenues to connect with audiences while maintaining an emphasis on national identity and cultural integrity.