Arwa’s SS24 Collection ‘Sahra in Ramatuelle’ is Effortless & Bold

Attention it-girls – Arwa’s 2024 spring and summer collection is bringing the heat without breaking a sweat. This ready-to-wear collection, ‘Sahra in Ramatuelle,’ is bold, romantic, and oh so effortless, perfect for cool girls hoping to stay cool all summer long.

Bold, abstract prints and playful feather details adorn the collection, adding a whimsical touch to the overall laid-back luxe aesthetic. Among the standout pieces is a trendy hooded dress, its clean lines and sleeveless cut very much of the now.

With a fairly limited colour palette consisting of scarlet, white, and black accented with metallic pink, ‘Sahra in Ramatuelle’ strikes a balance between sophistication and playfulness. Loose silhouettes dominate the collection, offering pieces that are both comfortable and chic. While most of the pieces in this line feature modest silhouettes, there are a few flirty pieces that feature high hemlines and daring cuts.

Arwa revealed its new line at Riyadh Fashion Week. All of the models strutting their runway accessorised with Le Specs sunglasses, an aesthetic choice that felt like a power move. The face of the line? Seventy-year-old model Gabriela Rickli, who hopes to encourage women to embrace their individuality and timeless beauty. Her shoot at the luxurious Baur Au Lac Hotel, one of the most iconic hotels in Zurich, played into the “East meets west” perspective the Arwa brand embraces.