Azza Fahmy’s ‘El Nur’ Collection is an Ode to Intimacy & Love

In a symphony of elegance and artistic mastery, Azza Fahmy unveils its latest collection, ‘El Nur’. With every stroke and curve, this opulent ensemble unveils a tapestry of emotions, weaving together the eternal beauty of calligraphy and the legacy of a renowned brand. As if whispered secrets preserved in precious metals, each piece exudes an ineffable charm, celebrating the essence of love, happiness, and endearment with artistic finesse.

Imbued with the spirit of authenticity and intimacy, the ‘El Nur’ collection showcases the personal touch of head designer Amina Ghali. Her distinctive handwriting finds its rightful place within the collection, lending a bespoke charm to the Endearment Ring and the captivating Happiness Calligraphy Bangle. This seamless integration of design and personal expression elevates each piece to a realm of undeniable allure, transcending mere accessories and transforming them into wearable works of art.

Within the realm of ‘El Nur,’ eight treasures await. Sayed Darwish's poetic words, ‘Ana Haweit’ (I fell in love), dance alongside other Kufic script-inspired inscriptions, such as ‘Al-Reda Wa Al-Wesal’ (contentment and union) gracefully adorning the Kufi Calligraphy Necklace. The collection also unveils some of Azza Fahmy's core sentiments, blessing, safety, happiness and endearment, reminiscent of the brand's indelible mark on the world of fine jewellery.

Delightfully entwining the splendour of nature with the eloquence of calligraphy, the El Hawa Button Earrings bloom with floral motifs and delicate petals encircling the word ‘Al Hawa’ (love).  Inspired by renowned Andalusian scholar Ibn Hazm's literary masterpiece, ‘The Ring of the Dove,’ this exceptional piece seamlessly merges Azza Fahmy's Wonders of Nature motifs with the realm of ‘El Nur,’ forging a harmonious union of diverse artistic influences.

Whether worn as personal statements or cherished as heartfelt gifts, the ‘El Nur’ collection effortlessly emanates luxury and refinement while maintaining an inherent versatility fit for everyday wear. The delicate Floral Hoop Earrings and the intricately minimalist Gold Endearment Necklace epitomise this duality, embodying Azza Fahmy's signature aesthetic. Each piece becomes an intimate companion, gracing the wearer's world with a touch of timeless elegance, near-flawlessly exemplifying the intersection of art, beauty, and self-expression.

If you’re in Egypt, you can finally shop not only the ‘El Nur’ collection but all of the available pieces on www.AzzaFahmy.com seamlessly, and pay online in EGP.