First Look: Diesel Presents Marwan Pablo Live in New Cairo

Cairo Festival City Mall hosted a surprise live performance by Egyptian rapper Marwan Pablo, organised by Diesel as part of the brand’s latest promotional campaign.

Pablo, appointed a Diesel regional ambassador earlier this year, has long associated the brand with personal milestones - his first pair of Diesel jeans, a childhood gift from his father, still figures in his fashion memory. Onstage, he ran through a tight, crowd-pleasing setlist, framed by a branded shipping container that doubled as an impromptu stage. Pablo donned a double denim distressed set from the Italian clothing brand.