Millie Bobby Brown & Jake Bongiovi Star in New Dubai Tourism Campaign
Directed by Oscar-winner Armando Bo, the campaign explores the multifaceted aspects and identity of Dubai.
Dubai’s Department of Economy and Tourism (DET) has teamed up with Hollywood stars Millie Bobby Brown and Jake Bongiovi for its new global campaign, ‘Find Your Story.’
The campaign centers around the celebrity couple, as they explore the multifaceted aspects and identity of Dubai. Their journey through the city showcases everything from cultural landmarks to innovative attractions, offering a personal and cinematic lens into what makes Dubai a compelling global destination.
Directed by Oscar-winner Armando Bo, best known for ‘Birdman,’ and co-directed by fellow Argentine filmmaker Felipe Gomez Aparicio, the campaign captures the Hollywood couple exploring everything from Dubai’s alleyways of the Al Seef district, to the modern architecture of the Museum of the Future and Burj Khalifa, and the dunes of the Al Qudra desert.
Launching across 21 global markets, the campaign spans digital, social, streaming, and out-of-home platforms, aiming to inspire travellers to discover their own stories in Dubai.
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