‘Million Pound Menu’ gave audiences a front-row seat to the next generation of culinary talent—and now one of its standout stars is making waves in Egypt. After impressing on the show, Osama Abou El Seoud’s Italian street food startup, Panzini, caught the attention of Sameh El Sadat, co-founder of TBS and a seasoned investor.

Through TBS&YOU, TBS’s platform for food entrepreneurship, Panzini is now officially available at TBS stores, offering a fresh take on Italian panzerotti and quick bites. Instead of a traditional investment, the collaboration gives Panzini immediate access to select TBS stores, providing a launchpad to grow the brand and reach new audiences.

The partnership with Panzini goes beyond just adding a new menu item. Its quick, handheld Italian bites fit naturally with the TBS style—easy to grab, hard to resist. By plugging straight into TBS’s existing network and operations, Panzini gets a head start without the heavy costs of rent, labour, or logistics, making it a smart win for both sides.

The collaboration was officially launched on April 23rd with a special event, featuring tastings of Panzini’s signature items and a live acoustic set by rising singer Tasneem El Aidy.

Panzini is now available in TBS branches across Mivida, Golf Central, and Square 1.

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