Anantara to Open in Somabay on Egypt’s Red Sea

There’s a certain restraint to Somabay - an unhurried quiet that has long drawn those looking to disappear. Cradled on a private peninsula south of Hurghada, this corner of the Red Sea has never clamored for attention, instead building a reputation on breezy minimalism and unspoiled coastline.

Now, that rhythm is shifting.

Minor Hotels has announced plans to bring its flagship brand, Anantara Hotels & Resorts, to Somabay - marking the brand’s first foray into the destination and a major addition to Egypt’s luxury hospitality scene. With nearly 400 keys in development, the project signals an evolution of Somabay’s original vision, infusing it with the distinctive sensibility that defines Anantara.

Founded in Thailand in 2001, Anantara is fluent in atmosphere. Every texture, every plate, every scent is crafted to connect guests with the spirit of place, not just the polish of a five-star stay. Its arrival in Somabay is expected to continue that design-forward, experience-driven ethos - with a particular focus on the elemental drama of the Red Sea.

Details remain under wraps. But if the past is any indication, Anantara won’t be building a resort so much as composing one. And in a setting as pared-back and pristine as Soma Bay, the score practically writes itself.